Its results are eye-opening and jaw-dropping… Mr. Ball gives managers and marketers lots to think about.Jim Pawlak Syndicated business book reviewer for Chicago Tribune, Dallas Morning News, and more
This book reveals secrets that seemDino DeConcini Past Executive Director, U.S. Savings Bonds Program, U.S. Department of the Treasury
so obvious; so why has everyone else missed them?
A powerful, influential book, ‘The Alpha Factor’ unveils the mystery to achieve market dominance and makes the case that customer needs can really be known and met.Bud Handwerk, President Annamar Associates
The Alpha Factor is a must-read for anyone with responsibility for revenueside success, not just CEOs and those who want to be CEOs.Curt Neunighoff United Pet Group, Spectrum Brands