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The Alpha Factor

A revolutionary new look at what really creates market dominance and self-sustaining success

Finally, a guidebook to managing the revenue side of a business from the top down, rather than from the bottom up.

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    • November 2008

  • Recent Articles

    • Best wishes for the holidays
    • This is the best time in decades to grow without big investment
    • The Alpha Factor Newsletter, November 2008
    • How to thrive in a downturn – Part 2
    • Can Apple’s iPhone survive the T-Mobile G1?
    • How to thrive in a downturn – Part 1
    • Wal-Mart proves its Alpha strength as economy dips
    • The answer to thriving through the financial “meltdown” is in an unlikely place
    • The secret to sustainable innovation (managing change with Alpha Innovation)
    • Alpha learning applied: Good enough is good enough… Until an Alpha makes it better
    • Companies are making money in this economy. Why aren’t you?
    • Does Wall Street have to be the enemy of an Alpha?
    • Starbucks’ customers prove it’s an Alpha
    • The middle is the worst place to be in a recession
    • Why your market research doesn’t work
    • How to weather an economic downturn – Part 2
    • How to weather an economic downturn – Part 1
    • BIG AH-HA #1: You don’t have to be the biggest to dominate
    • GE’s stock drop indicative of much bigger problems for American business
    • Microsoft – the ultimate loser?
    • So what’s the big deal with The Alpha Factor?
    • Saving Sears by Selling It a Piece at a Time?
    • Why Barack Obama would win big this election, if it were held today
    • Aligning Metrics with Alpha Growth Opportunities
    • 14 Big “Ah-ha’s” from the Alpha Factor Project

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Wes Ball, President & Founder of The Ball Group.

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About The Ball Group

Since 1982, the Ball Group has been focused on forward-looking research and strategic innovation. We have helped organizations ranging in size from the Fortune 100 to medium-sized regional companies create dramatic new growth, even when no growth had been experienced in more than a decade.

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