What are the real drivers of purchase decisions in your category?  Not just the obvious stated ones, but the hidden, core drivers that go unstated (and often unrecognized) by customers and distributors.  What are the drivers of decisions customers wish they could be considering in purchase decisions that can lead to truly disruptive innovation?

What growth opportunities exist that can be addressed quickly and inexpensively, yet will drive disruptive effects that put competitors on the defensive?

This comprehensive, predictive market assessment provides the deepest market assessment we know of from a quantitative methodology to uncover…

• Comprehensive comparison of competitor strengths and weaknesses in… 
  • needs satisfaction (including high-level ego-satisfaction needs) 
  • differentiation 
  • loyalty generation 
  • communication effectiveness
• Stated and unstated drivers of decisions (plus drivers customers wish they could be considering)
• Unstated, unmet customer needs, especially high-level ego-satisfaction needs
• Growth opportunities
  • Easy-to-address short-term growth opportunities that everyone has missed, but that can create sustainable growth quickly
  • Unnoticed long-term growth opportunities
  • Specific, unique, usable strategies that can be used almost immediately to address opportunities spotted
  • How to create more loyalty among end-users and your distribution network
• Customer satisfaction at a level that reveals hidden “dis-pleasers” and hidden “delighters”
• Predictive competitive analysis that spots hidden future threats of emerging growth competitors (up to 2 years before traditional indicators spot them)

Methodology:

• Quantitative category assessment with end-users and distribution network (including qualitative insights at a quantitative level)
• Qualitative innovation phase to identify and test solution concepts for opportunities identified and to define final solutions that will change preferences in end-users and distribution network