Learn the real secret behind dominating your competitors and controlling buying decisions being made in your product category.

More than 15 years of research and real-world testing went into “The Alpha Factor Project.” It proved that top managers can manage and predictably control more than just the cost side of a business.  It showed that the revenue side of a business can be managed and controlled to drive self-sustaining success. 

Our research went beyond just observing and interviewing industry leaders. It also included more than 100,000 customer interviews and more than 75 real-world tests with real companies to create dramatic new growth even for mature, already leading brands and products.

The Alpha Factor learning…

  • Helped the U.S. Savings Bonds program of The U.S. Department of the Treasury turn around more than a decade of decline.
  • More than doubled per store sales for Subway Sandwiches and Salads’ retailers.
  • Doubled and tripled share for many brands that had not been able to drive new growth in more than a decade.
  • Proved that almost any company can create sustainable new growth.

The Alpha Factor can help you…

  • Take control of your category, making competitors your greatest marketing asset.
  • Innovate to drive new, higher customer expectations.
  • Reduce the need for discounting… even when everyone else is cutting their prices.
  • Create more loyal customers who will pay more for your product or service, even if your quality is lower than competitive products.
  • Manage the revenue side of your business, not just the cost side, to drive new, sustainable growth.