The following research tools have been proven to be predictive and effective in creating new growth even for tired, mature products and brands. They have helped create entire new businesses. They were developed as a result of more than 15 years of study and hard lessons in real-world testing of the Alpha Factor model.

Categories of Our Tools

Market Diagnostics: Competitive Analysis, Drivers of Decisions & Opportunity Assessment

Early warning trend tracking (spot positive or negative trends long before final sales outcomes)

Finding and attracting more profitable customers

Brand values and your opportunities to strengthen or extend them

Strategic Innovation